The new 900 square metre showroom in the Umm Al Nar area of Abu Dhabi, United Arab Emirates, is the largest Rolls-Royce showroom in the world, displaying five Rolls-Royce motor cars, a coffee bar and a customer configuration lounge including colour and trim samples. The showroom is also directly linked to a new dedicated Rolls-Royce service facility.
Currently Rolls-Royce has 82 dealerships worldwide, of which 8 are based in the Middle East. Last year the region contributed over 15% of Rolls-Royce sales.
The opening ceremony was marked by the unveiling of a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupé, that is 1 of 100 highly bespoke Rolls-Royce Phantom models, built to celebrate 100 years of the “Flying Lady”.
The Spirit of Ecstasy Centenary Collection cars were designed with a suite of bespoke design details including a special white-on-black double-R badge, Spirit of Ecstasy inspired coachlines and an inscribed figurine bathed in white light emanating from its base.