Watch trio of beautiful ad spots for the BMW i8 [videos]

BMW i8 is now on the market with a total 357bhp from a 213bhp 1.5 litre three-cylinder turbo petrol with 320Nm of torque and a hybrid synchronous electric motor producing another 131bhp and 250Nm of torque.

0-62mph comes in 4.4 seconds, while the top speed is limited 155mph. On purely electric mode it has a range up to 23 miles and what’s most impressive is the average fuel economy of 134.5mpg with CO2 emissions of just 49 g/km.

It is a very different kind of BMW so how do you sell it? It is a great car, but in today’s world it also needs a successful marketing and for that BMW has hired director Gus Van Sant, best known for films like Good Will Hunting and Finding Forrester.

So far three ads have been released and they are all beautifully engaging.

The voices come from Sam Hazeldine (Caleb from Resurrection), Sting’s daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), who are not just giving their voices, but are also showing up in the ads. Check out the trio of ads below to see this amazing work yourself.


RELATED POSTS

Rolls-Royce Ghost V-Specification with extra 30bhp revealed
New Zealand anti-speeding ad is dramatically powerful
Volkswagen Passat BlueMotion Concept revealed ahead of Detroit debut
Lamborghini Huracan has received 700 orders in a month, public debut next month
2015 Rolls-Royce Wraith Drophead Coupe (Cabriolet) spied for the first time
Ariel Atom 3.5R revealed with 350bhp, priced at £80,000
Belgian hybrid supercar Minerva J.M. Brabazon packs 1,200bhp
All-new Ford GT FIA Endurance car making UK debut at Autosport International
Is an intensive driving course right for you?
New fourth-generation Audi A8 revealed for automated driving
Tip For Choosing And Buying A Used Car
Each McLaren Speedtail will be like no other
Tags: , ,