Volvo previews its new range of smaller cars

Volvo has unveiled two new concept cars that move the Swedish brand in an audacious new direction and mark the official launch of its global small-car strategy.

The newly revealed 40 series concept models demonstrate for the first time how Volvo plans to expand into the large and lucrative global market for premium small cars with a range of vehicles that combine bold exterior and interior design with industry-leading connectivity, electrification and autonomous drive technologies.

The new concept cars will be the first built around Volvo’s new Compact Modular Architecture (CMA), which has been specially created for smaller cars and which has liberated the company’s designers and engineers to explore bold and daring new directions.

“Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out among the crowd. This is the flavour of small Volvos to come,” said Thomas Ingenlath, Senior Vice President, Design, at Volvo Car Group.

Volvo’s small-car strategy is an essential element in its ongoing global operational and financial transformation. The Swedish company is currently implementing an ambitious revitalisation plan that will reposition the brand to compete with its global premium competitors within the next four years.

Volvo’s new global small-car range will include a pure-battery electric vehicle as well as Twin Engine plug-in hybrid powertrain variants, in line with the company’s commitment to the electrification of its entire portfolio. Volvo plans to have sold a total of up to one million electrified cars by 2025 globally.

“By taking a modular approach to both vehicle architecture and powertrain development, we have succeeded in leap-frogging many of the players in the premium segment,” said Dr Peter Mertens, Senior Vice President, Research & Development. “Our new battery electric powertrain variant opens yet another exciting chapter in the unfolding Volvo story.”

“The new 40 series cars have the potential to improve our market penetration in an important growing segment,” said Håkan Samuelsson, President and Chief Executive of Volvo Cars. “An electric powertrain program, including both a new compact Twin Engine plug-in hybrid as well as a pure electric car, are central to the CMA architecture.” He added that the first new 40 series car is expected to go into production in 2017.

190948_Volvo_Concept_40_1_profile

190951_Volvo_Concept_40_1_rear_quarter_high

190952_Volvo_Concept_40_2_rear_quarter_high

190954_Volvo_Concept_40_2_profile

190955_Volvo_Concept_40_2_rear_quarter_low

190956_Volvo_Concept_40_1_front_quarter_low

190965_CMA_with_T5_Twin_Engine_powertrain_Top_view


RELATED POSTS

Audi RS5 TDI concept with 380bhp revealed at AMI Leipzig
Toyota Prius plug-in hybrid sets a really terrible and strange Nürburgring lap record
New 2015 Skoda Fabia teased with a sharper look
Chrysler reportedly working on a supercharged V10 Viper
New 2015 BMW 2 Series Convertible debuts in Paris
Production-spec 2015 Honda Civic Type R revealed, priced from £29,995
Lincoln Continental Concept previews the future of quiet luxury
Volvo unveils the long-awaited S90 saloon ahead of Detroit debut
Bugatti Chiron is officially here with 1500 hp - production will be limited to 500 units
New McLaren 570S Design Editions revealed
The Many Uses of Tarpaulin
New limited edition Lotus EXige CUP 430 revealed
Tags: ,
linode.com