Volvo previews its new range of smaller cars

Volvo has unveiled two new concept cars that move the Swedish brand in an audacious new direction and mark the official launch of its global small-car strategy.

The newly revealed 40 series concept models demonstrate for the first time how Volvo plans to expand into the large and lucrative global market for premium small cars with a range of vehicles that combine bold exterior and interior design with industry-leading connectivity, electrification and autonomous drive technologies.

The new concept cars will be the first built around Volvo’s new Compact Modular Architecture (CMA), which has been specially created for smaller cars and which has liberated the company’s designers and engineers to explore bold and daring new directions.

“Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out among the crowd. This is the flavour of small Volvos to come,” said Thomas Ingenlath, Senior Vice President, Design, at Volvo Car Group.

Volvo’s small-car strategy is an essential element in its ongoing global operational and financial transformation. The Swedish company is currently implementing an ambitious revitalisation plan that will reposition the brand to compete with its global premium competitors within the next four years.

Volvo’s new global small-car range will include a pure-battery electric vehicle as well as Twin Engine plug-in hybrid powertrain variants, in line with the company’s commitment to the electrification of its entire portfolio. Volvo plans to have sold a total of up to one million electrified cars by 2025 globally.

“By taking a modular approach to both vehicle architecture and powertrain development, we have succeeded in leap-frogging many of the players in the premium segment,” said Dr Peter Mertens, Senior Vice President, Research & Development. “Our new battery electric powertrain variant opens yet another exciting chapter in the unfolding Volvo story.”

“The new 40 series cars have the potential to improve our market penetration in an important growing segment,” said Håkan Samuelsson, President and Chief Executive of Volvo Cars. “An electric powertrain program, including both a new compact Twin Engine plug-in hybrid as well as a pure electric car, are central to the CMA architecture.” He added that the first new 40 series car is expected to go into production in 2017.

190948_Volvo_Concept_40_1_profile

190951_Volvo_Concept_40_1_rear_quarter_high

190952_Volvo_Concept_40_2_rear_quarter_high

190954_Volvo_Concept_40_2_profile

190955_Volvo_Concept_40_2_rear_quarter_low

190956_Volvo_Concept_40_1_front_quarter_low

190965_CMA_with_T5_Twin_Engine_powertrain_Top_view


RELATED POSTS

2014 Audi S1 facelift crashes into snowbank
2015 Jeep Jeepster Crossover spied again with new details
2014 Mercedes C-Class production starts in Bremen, priced from £26,855
BMW M6 Pickup as April Fool's Day joke by Prior Design could actually happen
Next-generation BMW M3 and M4 could use a turbocharged four cylinder engine
Official: McLaren confirms track-only P1 for introduction in 2015
Bugatti Veyron successor will pack around 1,500bhp, could have a top speed of 286mph
Alfa Romeo 4C Spider is ready for open-top driving, debuts in Detroit
Audi reportedly readying RS Q7, digitally imagined by X-Tomi
Audi S8 Plus arrives with 605 horsepower
Ferrari California T gets a new HS handling option
Jaguar F-PACE makes dramatic two-wheeled debut at Goodwood Festival of Speed
Tags: ,
linode.com