Every bigger premium automaker has their own tuning division. Mercedes has AMG, Audi has Quattro, BMW has M Gmbh and Volvo?
Volvo partly had the Polestar and now it has it all, as the Swedish automaker has acquired 100 per cent of Polestar, including the Polestar brand. Polestar will now be used as the model name for special high performance Volvos.
Polestar will also utilise Volvo’s twin engine electrification technology (Volvo’s way of saying a plug-in hybrid) to develop next generation performance cars.
Volvo and Polestar have been working in motor sport since 1996 and in recent years signed a cooperation agreement to jointly develop Polestar versions of Volvo cars that combine a comfortable Volvo driving experience with a very high level of power and handling.
In 2015, Volvo expects to sell 750 Polestar versions of the V60 wagon and S60 saloon globally.
The Polestar racing team will remain under the control of Christian Dahl, the former owner of Polestar, and will be renamed.