Vauxhall To Ape BMW In Attempt To Increase Profits

201 Vauxhall Zafira

201 Vauxhall Zafira

Vauxhall is hoping to emulate BMW with advanced options packages for its models in an attempt to lift the average sale price and profits for GM’s UK subsidiary.

On average, the price of each Astra sold in the UK is 11 per cent less than customers spend on a comparably equipped Volkswagen Golf.  This is just one of the things GM has identified as contributing towards operational losses for the Luton based manufacturer, which the US giant has threatened to sell several times to help it out of its own financial hole.

It has appointed the assistance of external consultants to help work out how it can better package its trim levels and options to entice customers to spend more.

The Insignia and Astra now have an option called “forward lighting” that adjusts the headlight angle for high-speed driving.  The headlights also turn with the front wheels.  Vauxhall will be aiming to introduce more features normally only found on luxury cars, a move mirrored by Ford, whose new Focus features self parking — the preserve of luxury brands like Lexus only a few years ago.

The study will also assess how engineering costs can be reduced without impacting quality of its products — important if it is hoping to match BMW and VW in market perception.


RELATED POSTS

Infiniti Q50 Eau Rouge concept previewed ahead of Detroit debut
Report: Porsche Carrera GT that killed Paul Walker was traveling 100+ mph when it lost control
Winter driving tips: Prepare yourself and your car [infographic]
Jaguar F-Type R Convertible spied for the first time
Porsche secrets: The very first 911 Turbo
2015 Green Car of the Year finalists announced
Watch Chris Harris drive the new Ford Mustang GT
ŠKODA VisionS design study previewed ahead of Geneva debut
Maserati Levante SUV revealed ahead of Geneva debut
Audi RS 3 LMS ready for racing
7 Beautiful classic cars from UK to United States
McLaren Special Operations delivers 10 unique MSO X cars
Tags: