Toyota's Winter Tyre Trial

Some say winter tyres are big softies. This isn’t entirely untrue, as winter tyres have a rubber compound formulated to maintain performance at low temperatures, so braking and active safety systems, like traction control, are not compromised. In some countries, Germany for example, they are a legal requirement during the winter months.

Mindful of such matters, Toyota has launched a trial winter weather tyre programme to help motorists prepare for the kind of conditions Britain can suffer in the colder months.

The pilot scheme targets the owners of Toyota’s popular Auris, Avensis and Corolla models, plus the Dyna and Hiace light commercials. Toyota centres Currie Motors in West London and Ron Brooks Toyota in the East Midlands are handling fitting.

Steve Settle, Toyota Customer Services Director, said: “Safety is of prime importance and, following the severe winters we’ve experienced recently, there is a much greater awareness of the benefits of fitting winter weather tyres.
“We have launched our trial programme to give Toyota owners the chance to gain the right advice and professional assistance to fit appropriate tyres to their vehicle. Although this is a pilot scheme, we will be monitoring its progress closely and there is the potential for it to be expanded to other models and to centres in other regions in the future.”

What’s more, all Toyota centres are currently offering a free winter vehicle check, which includes a safety report, checks on lights, wipers and tyre condition, screenwash and oil top-up and a visual assessment of brake condition. The offer is available until 31 December with the bonus of a free car care kit worth £35 on presentation of a voucher downloadable from Toyota’s customer website,, or from the official Toyota UK Facebook page,


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