Toyota has revealed a new special edition Yaris created to attract young, urban-based, design-focused customers.
The new Yaris Trend makes its public debut next week at the 2012 Paris Motor Show and will go on sale in early 2013.
The Trend will be available with all the main model powertrains, featuring unique exterior styling like blacked-out B and C glazing pillars, chrome door sills, chrome door mirror cover, unique bi-tone 16″ alloy wheels, a roof spoiler and hybrid-style, LED lamp clusters.
The Yaris Trend with ‘Deco line’ will be available in a choice of pure White or Silver exterior colours. Other versions are offered in all available exterior colours.
Inside has a strong link to the exterior design theme, featuring a black and white theme with ochre accents.
More details in the press release below.
New special edition Yaris created to attract young, urban-based, design-focused customers
• Black and White colour theme with a touch of Ochre
• Unique exterior styling and model-specific interior finishes, textures and colours
• On sale from the beginning of 2013
The new Yaris Trend special edition makes its debut at the 2012 Paris Motor Show. On sale from the beginning of 2013, the Trend features unique exterior styling and model-specific interior finishes, textures and colours.
Available with all the main model powertrains, it has been created to attract a new, urban-based, younger group of customers who want their car design to be fashionable and appealing.
The Trend builds on the unique product strengths of the Yaris, making it the smartest choice for city dwellers.
The Yaris has been nicknamed “Piccolo Genio” (Little Genius) since its original launch, which highlights its clever packing. It remains the most compact car in the B-segment, yet still delivers class-leading interior space. The Yaris also has a class-leading turning circle of only 4.7 metres, which makes it highly manoeuvrable in congested city streets or whilst parking.
Reinforcing the superb value for money offered by every model in the range, the Yaris was the first vehicle to offer B-segment customers an affordable advanced multimedia system with the launch, in 2011, of Toyota Touch and Toyota Touch & Go systems.
The Yaris Trend has been styled to highlight the most dynamic elements of the new Yaris range design execution, both reinforcing the unique character of the vehicle and, through an emphasis on horizontal forms, giving a stronger link between the exterior and interior design.
To the front, the new Toyota is identified by numerous model-specific styling details. It features chrome elements in the fog light surrounds and headlamps, whilst White versions are equipped with white covers within the headlamp clusters to maintain consistency with the body colour.
In profile, the Yaris Trend features blacked-out B and C glazing pillars and chrome door sills to reinforce the powerful horizontality of the design and create the impression of an enlarged window area.
Additionally design elements reinforcing the vehicle’s visual appeal include a chrome door mirror cover, unique bi-tone 16″ alloy wheels with machined surfaces and instantly recognisable ‘Deco line’ surface detailing running back over the bodywork from the front headlamp clusters.
To the rear, the Yaris Trend is equipped with a roof spoiler and hybrid-style, LED lamp clusters.
The Yaris Trend with ‘Deco line’ will be available in a choice of pure White or Silver exterior colours, specifically chosen to maximise the added visual appeal created by the new design elements. Versions without ‘Deco line’ are offered in all available exterior colours.
With strong links to the exterior design theme, the new Trend features a black and white interior with a touch of Ochre which gives the cabin a uniquely clean, pure style and an enhanced sensory experience appropriate to young design-focused urban customers.
The centre console geometry has been changed, with the soft-touch dashboard and upper door panels finished in white to more strongly emphasise the horizontality of the design. The dashboard itself is highlighted by ‘Deco line’ surface detailing which matches that of the exterior bodywork.
Sensory quality has been improved with a shorter gear lever height and a new, larger shift knob which mirrors the improved tactility of the centre console and adds the greater visual appeal of painted trim elements and Ochre stitching. The shift knob of versions equipped with Multidrive S transmission also features a white painted insert and Ochre stitching.
Harmonising with both dashboard and gear lever design, the steering wheel also features white gloss switchgear surrounds and Ochre stitching.
The interior’s striking, black and white design theme is completed by bold, high-definition front and rear seat finishes unique to the Yaris Trend.
The upper seatback bolsters and headrests are finished in a new, pearl white, leather-look material decorated with Ochre stitching. Matching both the exterior and dashboard design, both front and rear headrests are highlighted by ‘Deco line’ surface detailing.
The seats’ central fabric inserts now include a flock yarn for greater softness. New grey piping matches the change in seat belt colour from black to grey, and complementary black stitching completes the new seat finishes. The Trend interior is also equipped with a model-specific, black and white combimeter design with Ochre accents.