Toyota Celebrates Sixty Years Of The Land Cruiser

It all started with the Toyota BJ in 1951, a truck-derived model that was initially developed for military use. In 1954 the new Type 25 BJ was given a generic model name – Land Cruiser – which has been used ever since.

The Land Cruiser concept was refined in 1966 with the introduction of the first Land Cruiser Station Wagon series – a forerunner of today’s Land Cruiser V8. In 1985 Toyota further developed the Land Cruiser Concept and launched the first Land Cruiser “Light Duty” series.

Since then two further generations were launched, one in 1996, and one in 2002, before the current model was launched in 2009. To celebrate sixty years of the Land Cruiser, Toyota is launching 60th Anniversary models, priced from £49,950 (3.0 D-4D) and £61,950 for the V8 model. In addition to Anniversary models, Toyota has re-launched a three-door model, that is priced from £30,395 on the road.

To date more than five million Land Cruiser models have been sold in 188 different countries. For full details about the history of Land Cruiser take a look at the press release below.

PRESS RELEASE (click to expand)


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  • Even though the interior or exterior styling of 2010 Cruiser is of old fashion, the look of Cruiser is great.. Cruiser is truly a good off-road performance vehicle. Hoping it delivers the same in future too..

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