SEM DX7 designed by Pininfarina is the first Chinese SUV with an Italian touch

Chinese automakers are well known for copying other automakers. We have seen cheap knockoffs of almost every popular model from BMW X5 to Range Rover Evoque lookalike.

To stand out from the crowd you have to do things differently and to be precise you have to do them better.

SEM (South East Motor) has unveiled their DX7 SUV, which is designed by famous Italian design house Pininfarina. Yes, the same company that is responsible for the design of many Ferrari models.

The DX7 is called as the first Chinese SUV with an Italian touch and it is a quite attractive little SUV, compared to everything else we are used to seeing from Chinese automakers.

The design features muscular lines, sloping roofline, panoramic sunroof, prominent wheel arches, front grille and headlights are connected to emphasize the width of the car. The headlights and taillights are designed as three-dimensional elements.

The single interior image shows an upscale design and a HMI are integrating all the functions, monitors and vents.

The dashboard is visually split into two major elements with different colour and material.

Technical details are limited, but SEM mentions the car comes with a stability control system, rollover prevention, automatic parking system and electric tailgate.

The standard safety equipment meets SUV safety standards applicable in United States, hinting the model has a potential of going global.

SEM DX7 SUV interior

SEM DX7 SUV front



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