Sebastian Vettel signs as Infiniti's Director of Performance

During a press conference on the opening day of the New York Auto Show, Infiniti announced Sebastian Vettel, Infiniti Red Bull Racing driver and three times Formula One World Champion, as their Director of Performance.

Vettel’s relationship with Infiniti began in 2011 and according to the automaker, Vettel already has played a crucial role in developing Infiniti’s vehicle line-up, starting with the Infiniti FX Vettel Edition and most recently with the all-new Infiniti Q50. …he also spent time with Infiniti engineers in Japan, providing them with his world-class chassis dynamics, performance and handling feedback.

“I am really happy to extend my relationship with Infiniti and become their Director of Performance,” said Sebastian Vettel. “Helping to develop the Infiniti Q50 was a very different type of driving duty for me but I approached it in exactly the same way as I do my Formula One car. I am looking forward to working closely with Infiniti in developing more of their road cars into the future.”

Sounds good and we have no doubt that Vettel offers great feedback, but it does look and sound more of a branding and advertising campaign…


RELATED POSTS

Skoda Octavia Greenline delivers an impressive 88.3mpg, priced from £20,150
Koenigsegg Agera One:1 Megacar - photos and videos from Geneva Motor Show
Watch Nic Case's R/C controlled Bullet hit 188.87mph
Porsche Cayman Safari digitally imagined - looks ready for the road
One-off custom Nissan Project Titan revealed for Alaskan adventure
Mercedes-AMG GT Roadster rendered with a black soft top
Audi TT Sportback concept previews a new member of a potential TT family
Audi Prologue Avant concept with a plug-in hybrid powertrain debuts in Geneva
Finding it difficult to insure your high performance car?
Will the new and updated UK driving test help younger drivers?
The Vanquish Zagatos: Speedster and Shooting Brake join Coupe and Volante
BRABUS 900 "one of ten" revealed ahead of Frankfurt debut
Tags: , ,
linode.com