During a press conference on the opening day of the New York Auto Show, Infiniti announced Sebastian Vettel, Infiniti Red Bull Racing driver and three times Formula One World Champion, as their Director of Performance.
Vettel’s relationship with Infiniti began in 2011 and according to the automaker, Vettel already has played a crucial role in developing Infiniti’s vehicle line-up, starting with the Infiniti FX Vettel Edition and most recently with the all-new Infiniti Q50. …he also spent time with Infiniti engineers in Japan, providing them with his world-class chassis dynamics, performance and handling feedback.
“I am really happy to extend my relationship with Infiniti and become their Director of Performance,” said Sebastian Vettel. “Helping to develop the Infiniti Q50 was a very different type of driving duty for me but I approached it in exactly the same way as I do my Formula One car. I am looking forward to working closely with Infiniti in developing more of their road cars into the future.”
Sounds good and we have no doubt that Vettel offers great feedback, but it does look and sound more of a branding and advertising campaign…