Sebastian Vettel signs as Infiniti's Director of Performance

During a press conference on the opening day of the New York Auto Show, Infiniti announced Sebastian Vettel, Infiniti Red Bull Racing driver and three times Formula One World Champion, as their Director of Performance.

Vettel’s relationship with Infiniti began in 2011 and according to the automaker, Vettel already has played a crucial role in developing Infiniti’s vehicle line-up, starting with the Infiniti FX Vettel Edition and most recently with the all-new Infiniti Q50. …he also spent time with Infiniti engineers in Japan, providing them with his world-class chassis dynamics, performance and handling feedback.

“I am really happy to extend my relationship with Infiniti and become their Director of Performance,” said Sebastian Vettel. “Helping to develop the Infiniti Q50 was a very different type of driving duty for me but I approached it in exactly the same way as I do my Formula One car. I am looking forward to working closely with Infiniti in developing more of their road cars into the future.”

Sounds good and we have no doubt that Vettel offers great feedback, but it does look and sound more of a branding and advertising campaign…


Limited Edition Bentley Birkin Mulsanne revealed for Europe
2015 Porsche Cayenne facelift spied up close with less camouflage
Range Rover Sport gets an optional Stealth Pack, priced from £1,700
Very creative: Porsche's 'Magic Mirror' turns any car into Macan
Donkervoort D8 GTO Bilster Berg Edition revealed, limited to 14 units
Lamborghini Aventador LP 750-4 SV laps Nürburgring in 6:59.73 [on-board video]
5 Best cars for women
New updated 2015 Fiat 500 revealed with minor changes
How to maximise car performance in the winter
New Vauxhall Astra Sports Tourer priced from £16,585
Skoda previews a new compact SUV called Karoq
6 Establishments that Should Convert to Pay-and-Display Parking Today
Tags: , ,