London’s Saatchi Gallery was the venue yesterday evening for the launch of “Inside Rolls-Royce” – an exhibition that is to tour the world treating guests to a multi-sensory journey through the design, engineering and craftsmanship that goes into producing every single model from the world’s most luxurious car maker.
Inspired by the popularity of a Channel 4 documentary earlier this year, and spread across nine rooms of the prestigious venue, Rolls have employed up-to-date multimedia on Apple iPads and iPhones triggered using iBeacon Bluetooth technology to enhance the visitor’s experience of each exhibit: from the 44000-colour paint palette, through the BMW V12 power plant and 8-speed GPS-controlled transmission, to the timeless skills of marquetry employed in their interiors. Visitors also have the opportunity to physically interact with exhibits – whether it be a drive of a Wraith model Rolls around the BBC Top Gear test track via a Forza 5 race simulator or emulating the world-famous Spirit of Ecstasy emblem that takes pride of place on the radiator grille of every car made.
Free to enter and open to the public from Thursday 13th to Sunday 16th November, the exhibition will next year be taken to the company’s major markets around the planet including China, the Middle East and the United States. The company have also developed a microsite to accompany the tour, where a selection of visitor-contributed social media uploaded with the #insiderollsroyce tag can be viewed.