British luxury car maker Bentley has announced that its global sales for the first half of 2011 increased by 20 per cent on the same period last year. Exactly 2,978 cars were delivered to customers in the first six months of this year, the best start to a year by the company since 2008.
The boys from Crewe put the success down to demand for the new Continental GT and a surge in sales in China, up by 57 per cent on last year’s figures. Bentley dealers in China sold 680 cars in the first half of the year, a new record for the company’s fastest growing market and its second largest market behind the US (the UK comes third).
Europe and the Americas have also performed strongly. Europe has increased its sales by a quarter to 494 and the Americas up by 23 per cent with 907 cars sold in the first half of 2011. The UK has continued its steady growth, up six per cent with 533 cars sold, growth held back only by continuing low consumer confidence. However, Bentley continues to increase its market share in its home market.
Other regions have presented a more mixed picture with Asia-Pacific region down marginally — predominantly due to the decline in the Japanese market as a result of the recent tragic natural disaster — and the Middle East which has also declined slightly as a result of the ongoing political unrest.
The new Bentley Continental GT has a price of £135,760 on the road in the UK. The range topping Mulsanne has a price of £220,000.