The Middle East is one of the fastest growing markets for automakers, so it should not come as a surprise, when they launch special edition models exclusively for this market.
At this year’s Qatar Motor Show, Porsche unveiled a Panamera 4S Exclusive Middle East Edition, that is limited to just 66 units. Powered by a 394 bhp 4.8-litre V8 engine with 396 lb-ft of torque, this special edition Panamera features Carrera White exterior, 20-inch 911 Turbo II wheels, red leather upholstery, carbon fiber trim, carbon fiber sill plates, and special floor mats.
In 2010, a total of 6,842 Porsche vehicles (5,694 in the previous year) were delivered to Middle East and Africa, more than ever before.
The most popular model in the entire region has been the Porsche Cayenne which accounted for over 50 per cent of all vehicles sold, just under 3,600 units last year. The second most popular car is the Porsche Panamera whose sales of around 1,900 vehicles were nearly three times as high as in the previous year. This means that just under 30 per cent of the Porsche customers opted for a Panamera model. About 20 per cent decided to buy a 911, Boxster or Cayman.