Novel Christmas Present Ideas No.1: A Gift-Wrapped Chevrolet Spark

Fancy hearing some Christmas facts you didn’t know that you didn’t know? Thought you might! As a nation, we Brits will spend (on average) 117.5 million hours and £1.65 billion wrapping Christmas presents. Over a lifetime, this adds up to 6.3 days and £2,123 spent per person.

In more detail, we each spend an average of 1.9 hours wrapping Christmas presents; this costs us approximately £26.70 each year. Women spend £33.50 and 2.3 hours patiently wrapping gifts, while the average man may spend as little as £15.50 and 75 minutes on the task. As many as 19 per cent of women admit to spending as much as half a day gift wrapping; only five per cent of men do the same. And the Scrooge factor is represented by the 10 per cent of Brits who admit that wrapping presents is too much effort – or too expensive.

What’s behind all this festive fact-finding? Chevrolet spent time on research to launch its free , nation wide gift-wrapping service. But Chevrolet’s gift-wrapping is liable to prove more than averagely expensive, as the gifts in question are cars. Yes, the company will happily wrap any Chevrolet Spark that is ordered as a Christmas present.

Wrapping a Chevrolet Spark involves a team of expert gift wrappers, and 99 rolls of adhesive tape to secure the 46 square metres of limited edition Chevrolet wrapping paper used to enclose the car.

Chevrolet’s Les Turton comments: “Everyone loves unwrapping presents. It’s one of the highlights that all of the family can enjoy on Christmas Day. For those lucky people who will receive a Chevrolet Spark for Christmas we wanted to do something a bit special this year to make the present opening ritual a bit more fun. With so much time being spent wrapping and hiding gifts under the tree, we wanted to take the hard work away and provide a bespoke service that would make our customers smile.”

Those wishing to take advantage of the Spark gift wrapping service people are encouraged to pre-book through the Chevrolet press office by 12pm on Tuesday 21st December at Mischief PR. Please contact Chevrolet@mischiefpr.com or call 0207 100 9999 for more details.


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