On the eve of the first press day for the 84th Geneva Motor Show, the new Peugeot 308 has been crowned as European Car of the Year 2014, by a jury of 58 journalists representing 22 European countries.
In total 30 new models, were competing for the 2014 ‘Car of the Year’ crown. To be eligible for the title, the model had to be on sale by the end of 2013.
It comes us a big surprise as there were lot of other very impressive vehicles on that list, but somehow Peugeot 308 with a total of 307 points managed to beat the likes of BMW i3 (223 points), Tesla Model S (216 points), Citroën C4 Picasso (182 points), Mazda3 (180 points), Skoda Octavia (172 points) and Mercedes-Benz S-class (170 points).
This is not the first time for Peugeot to win the Car of the Year award. French automaker also win it back in 2022 with the 307, in 1988 with the 405 and back in 1969 with the 504.
The new 308 is priced from £14,495 and has received more than 55,000 orders since its debut at last year’s Frankfurt Motor Show. In addition to the hatch, a 308 SW will be available from spring, that is making its public debut at this week’s Geneva Motor Show.
The 308 is offered with four petrol and five diesel units. The highlight is 1.6-litre HDi 92, which has CO2 emissions of just 93g/km and also a new 1.2-litre three-cylinder turbocharged petrol engine with a choice of 110 or 130bhp.
Last year’s winner was the seventh-generation Volkswagen Golf, Vauxhall/Opel Ampera won the title in 2012 and Nissan Leaf in 2011.