Mitsubishi Launches Cheaper i-MiEV In Japan -- UK To Follow?

Mitsubishi i-MiEV

Mitsubishi Motors has relaunched its i-MiEV EV in Japan with two versions and a slash in the price, making us wonder whether we’ll get the same in the UK soon.

The new i-MiEV entry level ‘M’ model comes with a price of 2.60 million Yen (£20,000 before taxes), down from 3.98 million Yen (£30,700), but with a range of 75 miles compared to 100 miles for the previous model.

Above it slots a ‘G’ model — the badges may not stay for the UK market — and can travel up to 110 miles on a full charge.  It is priced at 3.80 million Yen (£23,950 before taxes).  That’s a larger range and a lower price than the car these two models replace.

Mitsubishi says a halving in the cost of batteries over the past two years has enabled the price cut.  But competition has also hotted up, with Nissan’s Leaf — 2011 World Car of the Year — presenting particular problems for the tiny i-MiEV.

Smaller-capacity lithium-ion batteries for the i-MiEV ‘M’ will come from Toshiba, while the batteries made by its joint venture with GS Yuasa will be used for the ‘G’.

The company expects to sell 25,000 i-MiEVs this year, including the cars it badges as the Citroen C-Zero and Peugeot iOn  — it has so far produced 4,000 cars under the PSA Group joint venture.  The price of those cars could also be up for review.

Today, the i-MiEV is on sale in the UK for a price of £23,990 on the road, after the Government;s £5,000 incentive has been applied.  But the much larger Renault Fluence EV will be priced at £18,750 when sales start next year.  We can only what an i-MiEV ‘M’ equivalent might be priced at for the UK, but somewhere around £18,000 would seem fair.

Mitsubishi i-MiEV


RELATED POSTS

2015 Volkswagen Touareg facelift revealed
2015 Range Rover Sport SVR up close and on the track at Goodwood [videos]
Epic drag race between 10 cars! In the end it is all about Porsche 911 Turbo S vs Nissan GT-R Nismo
Epic One Mile Drag Race: McLaren P1 vs Porsche 918 Spyder vs Ducati 1199 Superleggera
Yamaha SPORTS RIDE CONCEPT debuts in Tokyo, weighs just 750kg
McLaren 650S Spider Al Sahara 79 by MSO revealed
What to look for in a used car
Škoda Kodiaq - the brand's first large SUV is officially here
All-new Ford GT has the dashboard of the future (VIDEO)
TVR to unveil new car at Goodwood revival in September
Electric Infiniti prototype 10 recaptures the spirit of early speedsters
The SsangYong Musso is a left field pickup that makes perfect sense
Tags: , ,