This past weekend visitors to the 2013 Aberdeen Dad Vail Regatta in Philadelphia experienced a sight that they did not expect at all.
There was a red MINI Cooper convertible driving on the water along the Schuylkill River during the famous annual festival of university and college rowing.
The one-of-a-kind boat is the brain-child of the MINI USA Eastern Region and was built as part of the MINI USA’s Not Normal sales event last October.
“MINI is known for being unconventional, and sponsorship at an event like the Aberdeen Dad Vail Regatta is an opportunity to make a lasting impression with attendees, and add value to the event by further increasing its fun factor,” said Laura Towey, Regional Business Manager, MINI USA. “The MINI Convertible Boat’s appearance of actually motoring on water is so convincing that it provides guests with an amazing tale to share even after they’ve left the event.”
The MINI Convertible is powered by a 6bhp outboard motor and features a fiberglass mold of the car mounted to a boat hull, and is accessorized with authentic MINI parts, including headlights, taillights, grille, steering wheel, badges, wheels and tires.