IWC Schaffhausen teamed with Mercedes-Benz to recreate a world speed record from 1934, bringing the legendary Silver Arrow W 25 back to the Klaussen pass in Switzerland.
The Silver Arrow W 25 was an impressive vehicle when it was unveiled. It ran a mile in just 30.76 seconds at an average speed of 197 mph, which is pretty wild even for todays cars.
Former Formula One World Champion Lewis Hamilton commented on the W 25, “.. I’ve had the privilege of driving that car, and it scared the life out of me.”
The video pays great homage to the Silver Arrow W 25 and also is a nice promo for IWC watches.