Automakers are continuously exploring new market segments to expand their market share.
Mercedes-Benz has announced that they will enter the midsize pickup market before end of the decade.
The first pickup from a premium manufacturer will have an all-round utility, and payload of about one metric ton.
“The Mercedes-Benz pickup will contribute nicely to our global growth targets,” says Dr. Dieter Zetsche, Chairman of the Board of Management Daimler AG and Head of Mercedes-Benz Cars Division. “We will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value.”
The midsize pickup segment is growing very fast with more and more pickups are being used for private and commercial purposes as users are increasingly asking for vehicles that have car-like specificiations.
Pickup with a Mercedes-Benz badge might sound strange, but lets not forget a similar example was the successful introduction of the M-Class around 20 years ago. M-Class was the first sport utility vehicle (SUV) from a premium manufacturer and today almost every premium automaker has at least one.
The new unnamed Mercedes-Benz pickup will initially be targeted at markets in Latin America, South Africa, Australia, and Europe.
It is not known will Mercedes-Benz Vans develop the new model in house or with a partner like Nissan, with whom they already share different technologies.