Land Rover has announced that it is to sponsor the Rugby World Cup during two upcoming seasons. The company will support two tournaments, the Rugby World Cup in New Zealand in 2011 and its equivalent in England in 2015.
This extends Land Rover’s established ties with the sport. Recently, the company engaged in additional sponsorship of the last three British & Irish Lions Tours to Australia, New Zealand and South Africa, as well as the forthcoming sponsorship of the Emirates Airline Dubai Rugby Sevens next month. This in turn highlighted the role of the land Rover as the official vehicle of England Rugby, Premiership Rugby and the UK’s Land Rover Premiership Rugby Cup.
In an unprecedented exercise for rugby’s showcase tournament, Land Rover will supply vehicles to support the teams, officials and organisers of both series of events.
John Edwards, Global Brand Director, Land Rover, said: “Today’s announcement marks a significant development in the partnership between Land Rover and Rugby. The Company is proud of its ongoing support of the sport from a grassroots level to the world class game and it is fitting that the world’s finest all-terrain vehicles – sold in over 160 markets worldwide – are now supporting the world’s ultimate Rugby competition.”
Rugby World Cup Limited’s Chairman Bernard Lapasset said: “We are delighted to be welcoming Land Rover to the Rugby World Cup family. This long-term partnership with one of the world’s most recognizable brands further enhances the enormous prestige and attraction of Rugby World Cup in the global market place. Land Rover is a true champion of Rugby from community to elite level and we look forward to working closely with Land Rover to help promote rugby around the world across the two tournaments. Together we can reach out to new communities and audiences around the world.”