Land Rover Bringing 'Project Icon' New Defender Concept To Frankfurt Motor Show

2015 Land Rover Defender rendered speculation

Jaguar Land Rover is rumoured by Autocar to be bringing a concept replacement for the Defender to the Frankfurt motor show in September.

The task of replacing the car that can trace it’s roots back to Land Rover’s first model is not an easy one, hence the programme getting the name ‘Project Icon’ internally.  Hardest is going to be making such a vehicle profitable, as the new Defender will need to achieve sales figures if 80,000 units annually to be viable, reports Autocar.  The current model sold 18,000 last year.

Still, by possibly reusing the ladder frame chassis from the Discovery and a new range of cheapeengines developed with JLR parent Tata — as opposed to bought in from Ford as the current Defender engine is — it’s possible to make the project viable, even if the Land Rover badge may have to end up commanding a premium price.

As for looks, we don’t know.  Our image shows a rendered speculation, but JLR are accepting that they won’t be able to please everyone with the looks of the new vehicle.  Expect answers on 13th September.

Read more on ‘Project Icon’ here.


RELATED POSTS

Volkswagen GRC Beetle with 560+ horsepower and all-wheel drive is ready for rallycross action
New BMW 2 Series Active Tourer revealed [videos]
Today's diesel cars saving motorists in average £360 per year compared to ten years ago
Porsche reportedly planning a five-door Cayenne Coupe
Mercedes AMG GT will go on sale in March 2015
Afzal Kahn and Ant Anstead team up for unique Defender and retro-styled Barchetta
Fiat unveils surf-inspired 500L Vans concept for 2014 Vans US Open of Surfing
BMW reportedly working on a more powerful i8S
Which wacky racer are you?
Bentley EXP 10 Speed 6 concept is a high-performance two seater hybrid sportscar
Aston Martin DBX Concept is an all-electric, all-wheel drive luxury GT
Safety around conveyor belts
Tags: , ,
linode.com