Land Rover Bringing 'Project Icon' New Defender Concept To Frankfurt Motor Show

2015 Land Rover Defender rendered speculation

Jaguar Land Rover is rumoured by Autocar to be bringing a concept replacement for the Defender to the Frankfurt motor show in September.

The task of replacing the car that can trace it’s roots back to Land Rover’s first model is not an easy one, hence the programme getting the name ‘Project Icon’ internally.  Hardest is going to be making such a vehicle profitable, as the new Defender will need to achieve sales figures if 80,000 units annually to be viable, reports Autocar.  The current model sold 18,000 last year.

Still, by possibly reusing the ladder frame chassis from the Discovery and a new range of cheapeengines developed with JLR parent Tata — as opposed to bought in from Ford as the current Defender engine is — it’s possible to make the project viable, even if the Land Rover badge may have to end up commanding a premium price.

As for looks, we don’t know.  Our image shows a rendered speculation, but JLR are accepting that they won’t be able to please everyone with the looks of the new vehicle.  Expect answers on 13th September.

Read more on ‘Project Icon’ here.


RELATED POSTS

This is the first vehicle designed by Ferdinand Porsche, an EV from 1898
2015 Subary Legacy saloon debuts at the Chicago Auto Show [VIDEO]
Citroen C4 Cactus Aventure concept revealed ahead of Geneva Motor Show debut
StudioTorino Moncenisio based on Porsche Cayman S revealed
Land Rover unveils Transparent Bonnet virtual imaging concept
Volkswagen Midsize Coupe Concept revealed at Auto China
Next-generation BMW M3 and M4 could use a turbocharged four cylinder engine
One-off Pagani Huayra 730 S Edition - first pictures and details
Peugeot RCZ R Bimota special edition revealed with 304bhp
2016 Toyota RAV4 Hybrid - first details and pictures
Audi TT Clubsport Turbo concept revealed with a 592bhp e-turbo engine
McLaren Sports Series introduces two new track-dedicated models: the 570S GT4 and the 570S Sprint
Tags: , ,