Kia announces a new "Horki" brand for China

Chinese market for cars is booming and automakers around the world want a piece of this increasing market. At the Shanghai Auto Show, Kia has announced a new brand for Chinese market called “Horki” with the presentation of a first Horki concept car.

Horki combines two Chinese characters “Hor” signifying China and “Ki” signifying driving and the first concept is built on existing all-new Cerato (Forte) platform.

Kia Motors Corporation’s joint-venture with Dongfeng in China is named Dongfeng Yueda Kia and the first car with the Horki badge will arrive on the Chinese marked second half of 2015 with production taking place at one of the joint venture’s three Yancheng factories. The Horki range will later include also alternative powered vehicles.


RELATED POSTS

Track Battle: Audi RS 6 Avant vs Vauxhall VXR8 Supercharged
BMW M5 celebrates its 30th anniversary this year - F10 goes sideways
Morgan announces limited edition Plus 8 Speedster
Radical RXC - a Mustang V6 powered racer legal for the road
Michael Schumacher out of coma, leaves hospital in France
Google unveils new Android Auto OS, first cars with the new OS coming later this year
2015 Mazda2 compact saloon rendered
2016 Range Rover Evoque facelift debuts with a new look and technologies
Ferrari F40, F50, Enzo and LaFerrari hit Fiorano race track at once
Taking care of your car
Honda and Alphabet enter discussions on technical collaboration of fully autonomous car tech
190MPH ALPINA B4 S Bi-Turbo to be launched at London Motor Show
Tags: , , , ,