Kia announces a new "Horki" brand for China

Chinese market for cars is booming and automakers around the world want a piece of this increasing market. At the Shanghai Auto Show, Kia has announced a new brand for Chinese market called “Horki” with the presentation of a first Horki concept car.

Horki combines two Chinese characters “Hor” signifying China and “Ki” signifying driving and the first concept is built on existing all-new Cerato (Forte) platform.

Kia Motors Corporation’s joint-venture with Dongfeng in China is named Dongfeng Yueda Kia and the first car with the Horki badge will arrive on the Chinese marked second half of 2015 with production taking place at one of the joint venture’s three Yancheng factories. The Horki range will later include also alternative powered vehicles.


RELATED POSTS

Nissan's compact 1.5-litre three-cylinder turbo for the ZEOD RC produces an impressive 400 horsepowe...
This is the first vehicle designed by Ferdinand Porsche, an EV from 1898
Next-gen Vauxhall/Opel Insignia test mule spied for the first time
Watch Chris Harris drive the McLaren P1 at Yas Marina circuit in Abu Dhabi
Aston Martin One-77 supercar inspired bottle cooler costs £25,200
Extremely rare McLaren F1 crashes into tree in Italy (PICTURES)
Watch a Bugatti Veyron Super Sport Pur Blanc hit 246.6 mph on a closed public road
Renault Eolab concept is all about fuel economy, while also stylish - promises 282mpg
All-new Lexus GS F saloon revealed ahead of Detroit debut with 467bhp
Next-generation Porsche Cayenne will be faster than Bentley Bentayga SUV
Aston Martin reportedly working on a 800bhp electric Rapide
Subaru celebrates 50th anniversary of its horizontally-opposed boxer engine
Tags: , , , ,