Jeep celebrates 75th anniversary with world's first pop-up dealership, accessible only by 4X4

Jeep has once again displayed its off-road heritage by creating the world’s first pop-up showroom, accessible only by 4×4, to mark its 75th anniversary.

The ‘dealership’ opened for three days at Robin Hood’s Bay, in North Yorkshire, installed on the edge of the famous cliffs, looking out over the North Sea.

The three and a half tonne mobile showroom was towed to the location across the rugged North York Moors terrain by Jeep’s 75th Anniversary Grand Cherokee while the rest of the 75th Anniversary range and an example of the famous Willys Jeep were displayed on-site.

While passing trade wasn’t expected at the remote location, walkers and ramblers were welcomed into the ‘dealership’ to discover more about Jeep’s famed 4×4 credentials.

“Jeep has a long and illustrious off-road history,” said Damien Dally, head of brand, Jeep UK. “In our 75th year, a landmark moment, it seems fitting that we’ve demonstrated that our vehicles really do go anywhere and can do anything by creating the world’s first pop-up dealership which you can only get to in a 4×4.”

Jeep’s 75th Anniversary range includes limited edition versions of the Grand Cherokee (125), Cherokee (125), Wrangler (85) and Renegade (400).

To find out more about Jeep’s 75th year visit: http://www.jeep.co.uk/life/75th-anniversary/

jeep-pop-up-dealership-3

jeep-pop-up-dealership-4

jeep-pop-up-dealership-5

jeep-pop-up-dealership-6

jeep-pop-up-dealership-7

 


RELATED POSTS

Espresso Veloce Serie Titanio V12 coffee machine inspired by F1 engine costs £9,000
Lexus RC F revealed ahead of Detroit debut
Infiniti Q50 Eau Rouge debuts at the Detroit Auto Show
395bhp Volkswagen Golf R 400 concept confirmed for production
One-off Lamborghini 5-95 Zagato debuts at Concorso d'Eleganza Villa d'Este
Prefix reveals their SRT Viper convertible conversion dubbed Medusa
Honda opens pre-order books for the new Civic Type R
Rinspeed Budii autonomous concept previewed ahead of 2015 Geneva Motor Show
New Radical RXC Turbo 500 aiming new Nürburgring lap record
Car art sculptures
Aston Martin confirms production of all-electric RapidE
7 races left! What’s next for 2017 Formula One season?
Tags: