Jeep has once again displayed its off-road heritage by creating the world’s first pop-up showroom, accessible only by 4×4, to mark its 75th anniversary.
The ‘dealership’ opened for three days at Robin Hood’s Bay, in North Yorkshire, installed on the edge of the famous cliffs, looking out over the North Sea.
The three and a half tonne mobile showroom was towed to the location across the rugged North York Moors terrain by Jeep’s 75th Anniversary Grand Cherokee while the rest of the 75th Anniversary range and an example of the famous Willys Jeep were displayed on-site.
While passing trade wasn’t expected at the remote location, walkers and ramblers were welcomed into the ‘dealership’ to discover more about Jeep’s famed 4×4 credentials.
“Jeep has a long and illustrious off-road history,” said Damien Dally, head of brand, Jeep UK. “In our 75th year, a landmark moment, it seems fitting that we’ve demonstrated that our vehicles really do go anywhere and can do anything by creating the world’s first pop-up dealership which you can only get to in a 4×4.”
Jeep’s 75th Anniversary range includes limited edition versions of the Grand Cherokee (125), Cherokee (125), Wrangler (85) and Renegade (400).
To find out more about Jeep’s 75th year visit: http://www.jeep.co.uk/life/75th-anniversary/