Jaguar Celebrates 50 Years Of Iconic E-Type

This year marks the 50th anniversary of the iconic Jaguar E-Type, that was unveiled at the Geneva Motor Show in March 1961.

Jaguar will mark the anniversary at the 2011 Geneva Motor Show and go on to celebrate at Goodwood’s Revival and Festival of Speed, the Pebble Beach Concours d’Elegance, the Nurburgring Old Timer Grand Prix and a host of Jaguar customer, dealer and lifestyle events worldwide.

“Half a century of progress has not diminished the significance of the E-Type,” said Mike O’Driscoll, Managing Director Jaguar Cars and Chairman Jaguar Heritage. “It was a sensation when it was launched, and remains Jaguar’s most enduring and iconic symbol. The E-Type is simply one of the most exciting cars ever created and a legacy to the genius of Jaguar’s founder, Sir William Lyons.”

E-Type owners included celebrities such as George Best, Brigitte Bardot, Tony Curtis and Steve McQueen and the sports car became as synonymous with the Swinging Sixties as the Beatles and the mini skirt.

“It is impossible to overstate the impact the E-Type had when it was unveiled in 1961,” said Ian Callum, Jaguar Design Director. “Here was a car that encapsulated the spirit of the revolutionary era it came to symbolise. The E-Type is a design that even today continues to inform the work we do in styling the Jaguars of the future.”

The E-type remained in production for 14 years, selling more than 70,000 units, making it Europe’s first mass-produced sports car.

The E-type’s straight-six engine had powered Jaguar to five Le Mans victories in the 1950s and by 1961 in 3.8-litre form produced 265bhp and 260lb ft of torque, making the car a genuine 150mph proposition and, like its XK120 predecessor, the fastest production car in the world.

At launch the E-Type cost £2,256, including purchase tax and the all-important optional wire wheels, the equivalent today of just £38,000.


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