Unlike other big automakers, Tesla Motors doesn’t do traditional marketing and as a “cool” company their fans seem to be doing some of the creative work.
Back in March a fan created an ad called “Modern Spaceship” that featured a small boy playing around who all of a sudden ends up in the garage to see his dad’s Model S.
Another fan has now made a new ad and it is the best Tesla Motors ad so far.
The short clip is the work by a talented director David Holm, taking us through time and space with special effects, stunning photography, showing the Model S drifting on the Soggy Dry Lake in California.
David Holm: “My niche is visual storytelling that uses digital effects in a very organic way. Heavy digital effects can sometimes be soulless. The work has to feel real, emotional and a bit rough around the edges. It’s about finding the balance, finding the beauty in the roughness of things.”
The commercial was shot over two days in multiple formats, primarily RED alongside Panasonic’s GH3, a Canon C300 mounted to the car and an old Russian 16mm hand-crank camera all complimented by NASA footage from the Cassini satellite.