Ford’s lead in the UK marketplace has been reinforced up to October 2010, according to figures from the SMMT (Society of Motor Manufacturers and Traders). The company led car sales in October, with 16,344 new registrations, making a total registration count of 246,770 for the year to date. Compared with October 2009, Ford’s car retail share increased by 0.4% to 10.8%, while its share of the ‘private’ segment went from 8.9 to 9.4%; this reflects sales to individual customers in the retail market.
The ever-popular Fiesta remained the UK’s best seller, with 5.4% of the market in October. Meanwhile, in the commercial vehicle sector, sales were up by 1,922 units as compared to October 2009 and the to-date sales, at 52,335, rose by 4,803 units. This rise was spearheaded by the Transit, which netted 4,162 sales in October, 1,829 up on last year’s figure.
Ford MD Nigel Sharp said, “Our disciplined approach to the market is supported by a clear pricing and communications strategy that is helping to further build the positive perception of the blue oval brand.”