Ford Atlas Concept Revealed, Previews the Future of Ford Pickups [video]

Ford Atlas Concept is a very important debut at the Detroit Auto Show as it previews the styling direction for future pickups, especially Americas best selling F-150.

The Atlas Concept showcases the design, capability, fuel efficiency and smart technologies that will define future pickup trucks.

“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” said Raj Nair, Ford group vice president, Global Product Development. “With 36 years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”

The Ford Atlas Concept is powered by a next-generation EcoBoost powertrain, which introduces truck-enhanced Auto Start-Stop engine shutoff technology, which shuts off the engine when stopped in traffic to save fuel.

Even though we are very unlikely to get the next-generation F-150 here in UK, the design elements of the Atlas concept will be part of the next-generation Ford Ranger as well.

PRESS RELEASE (click to expand)


RELATED POSTS

Espresso Veloce Serie Titanio V12 coffee machine inspired by F1 engine costs £9,000
This is Bentley's new... furniture collection
2015 Ford S-Max prototype caught for the first time
2015 Rolls-Royce Wraith Drophead Coupe (Cabriolet) spied for the first time
2015 Porsche Macan Turbo S spied on the Nürburgring
Renault Alaskan Concept previews a new global pick-up
What to look for in a used car
Subaru celebrates 50th anniversary of its horizontally-opposed boxer engine
New BMW M4 DTM Champion Edition revealed
New McLaren 570S with 'Track Pack" revealed
The Vanquish Zagatos: Speedster and Shooting Brake join Coupe and Volante
Q by Aston Martin: 'DBS 59' marks legendary 1959 Le Mans win
Tags: , , , ,