Ford Atlas Concept Revealed, Previews the Future of Ford Pickups [video]

Ford Atlas Concept is a very important debut at the Detroit Auto Show as it previews the styling direction for future pickups, especially Americas best selling F-150.

The Atlas Concept showcases the design, capability, fuel efficiency and smart technologies that will define future pickup trucks.

“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” said Raj Nair, Ford group vice president, Global Product Development. “With 36 years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”

The Ford Atlas Concept is powered by a next-generation EcoBoost powertrain, which introduces truck-enhanced Auto Start-Stop engine shutoff technology, which shuts off the engine when stopped in traffic to save fuel.

Even though we are very unlikely to get the next-generation F-150 here in UK, the design elements of the Atlas concept will be part of the next-generation Ford Ranger as well.

PRESS RELEASE (click to expand)


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