Super Bowl is NFL’s biggest game and a huge deal in the USA, attracting almost everyone to their TV sets, last year, an average of 108.7-million people watched big game, where Baltimore Ravens beat the San Francisco 49ers.
This is a big opportunity for advertisers and every year automakers roll out special spots for this big game, where a 30-second slot costs roughly £2.4 million.
The car industry rolls out more ads than any other industry and this year’s game is no exception and here we have the first ads and teasers, for this Sunday’s big game, that kicks-off at 23.30 UK time with Seattle Seahawks taking on the Denver Broncos at the MetLife Stadium in East Rutherford, New Jersey.
Audi’s ad is called ‘Doberhuahua’ and it advertises the new A3 Saloon:
Hyundai has released two ads already for the big game. The first one is for the all-new Hyundai Genesis saloon and the second for the Hyundai Elantra:
Ford teases its hybrid models with comic actor Rob Riggle:
Jaguar is a rookie to the Super Bowl and their first-ever big game ad features the new F-Type Coupe. In the teaser below you get a quick idea what they are planning for Sunday together with actor Sir Ben Kingsley:
Kia’s ad for the K900 luxury saloon with actor Laurence Fishburne playing his role as Morpheus from Matrix is one of the coolest and one of our favourite ones:
Volkswagen’s Super Bowl commercial shows engineers getting their wings, every time an odometer on a VW car hits 100,000 miles:
Toyota’s spot promotes the Highland SUV starring Terry Crews and the Muppets: