Ferrari annual production will be limited to 7,000 units

Ferrari will be focusing more in exclusivity vs. increasing sales. Chairman Luca di Montezemolo says annual production won’t be more than 7,000 units.

Montezemolo also said “people ask me if my insistence on selling no more than 7,000 Ferraris will harm our brand, but I don’t believe so.”

He also pointed out there are no plans for launching an SUV or a four-door model as Maserati is the answer for these models.

Many automakers are working on electric-cars, but Montezemolo said Ferrari won’t launch an all-electric model during the period in which he is in charge of the company.


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