David Beckham joins Jaguar as Brand Ambassador for China

David Beckham is well known for his love for great cars. He has driven cars like Rolls-Royce Phantom Drophead Coupe, Rolls-Royce Ghost, Porsche 911 Turbo Cabriolet, Range Rover Sport, Bentley Continental Supersport, Bentley Mulsanne and many others.

He clearly has a soft spot for British cars and has now joined Jaguar as a brand ambassador, supporting significant forthcoming Jaguar product launches in China.

He will feature in above-the-line marketing campaigns for the brand in one of its most significant international markets, with his first role will see him alongside the new Jaguar F-Type Coupe.

On the start of this new partnership, David commented:

“I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British. I love the classic E-Type of the 60s and today this legacy is alive in the phenomenal F-TYPE Coupé, a car that epitomises British craftsmanship. It’s an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar’s exciting future in China.”

Beckham will star in a series of print adverts in magazines and on billboards, as well as TV commercials exclusively in China.

Later in the coming years he will be part of other Jaguar brand and product communication campaigns, including those for the Jaguar XJ saloon.


RELATED POSTS

Watch all 15 Super Bowl car commercials of 2014 [VIDEOS]
New 2015 Nissan Murano revealed with Resonance-inspired styling
2015 Ford Mustang 50 Year Limited Edition revealed
McLaren working on a track-only P1 to rival LaFerrari XX
Volvo unveils the 400bhp twin-charged PHEV for all-new XC90
Yamaha unveils a funky 01GEN three wheeler "on & off crossover" concept
All-new 2015 Cadillac ATS-V saloon and coupe revealed with 455bhp
Tesla Model X crossover revealed, 0-60mph in just 3.2 seconds
30th Anniversary of the Ferrari F40
McLaren Special Operations creates matched pair of MSO R models
Unique satin black and gold MSO McLaren 720S debuts in Dubai
Volkswagen presents the Atlas Cross Sport and Atlas Tanoak concepts
Tags: , , , ,