David Beckham is well known for his love for great cars. He has driven cars like Rolls-Royce Phantom Drophead Coupe, Rolls-Royce Ghost, Porsche 911 Turbo Cabriolet, Range Rover Sport, Bentley Continental Supersport, Bentley Mulsanne and many others.
He clearly has a soft spot for British cars and has now joined Jaguar as a brand ambassador, supporting significant forthcoming Jaguar product launches in China.
He will feature in above-the-line marketing campaigns for the brand in one of its most significant international markets, with his first role will see him alongside the new Jaguar F-Type Coupe.
On the start of this new partnership, David commented:
“I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British. I love the classic E-Type of the 60s and today this legacy is alive in the phenomenal F-TYPE Coupé, a car that epitomises British craftsmanship. It’s an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar’s exciting future in China.”
Beckham will star in a series of print adverts in magazines and on billboards, as well as TV commercials exclusively in China.
Later in the coming years he will be part of other Jaguar brand and product communication campaigns, including those for the Jaguar XJ saloon.