Citroen Launches DS4, Pitching At Golf, Focus, Qashqai

Citroen DS4 white

Citroen DS4 white

Citroen has released further details of the UK spec DS4 ahead of the official on sale date on 4 July 2011.

A bigger sister to the hugely successful DS3 supermini, the new car combines traditional family compact hatch, coupe and SUV to create perhaps another niche — it’s Volkswagen Golf and Ford Focus sized but also takes aim at the Nissan Qashqai, without that cars soft roader crossover pretensions.   Regardless of what pigeon-hole you’d put it in, there’s no denying it’s a good looking car — it’s apparently been voted “Most Beautiful Car of the Year” by over 60,000 web users across 62 countries, as well as picking up the “Most Beautiful Car” award from the AutoBild Design Awards in Germany.

Picking up the DS sub-brand, designed to be stylish cars that evoke memories of the Citroen DS of the 1960s and 1970s, the car is being pushed as a more sophisticated alternative to the rental car mainstream — even to Citroen’s own C4, on which it is based.

The DS4 is powered by a range of five Euro 5 compliant engines, two diesels and three petrol variants borrowed from sister company Peugeot, although the same petrol engines can also be found in BMW’s MINI.  The diesels boast a fuel consumption of up to 62.4 mpg in the combined cycle and CO2 emissions from as low as 114g/km when fitted with stop/start tech, which is competitive with the Ford Focus and Vauxhall Astra et al.  Expect even lower emitting versions to be introduced later down the line.

If it’s power and speed that floats your boat then the THP 200 petrol will look very familar to anyone who’s peeped under the bonnet of a MINI Cooper S and can also be found in the hotter DS3 models.  In this setting it manages 146mph and 0-60mph in 8.5 seconds.  It still do 44 miles on one gallon of fuel however and emits just 149g/km of CO2.

Inside the DS4 models get a stylish interior and kit aplenty, including selectable polyphonic sound themes for the alerts (take your choise from Classic, Crystal Symphony, Jungle Fantasy & Urban Rythmik); programmable instrument lighting; a DENON surround sound system; automatic dual zone climate control which even works after the engine is switched off; and connectivity options including Bluetooth, USB and a headphone jack.

The DS4 has already received the maximum 5 Stars in the Euro NCAP safety tests, achieving 97% in the ‘Safety Assist” category.

When sales start in July it will available in three trim levels, called DSign, DStyle and DSport and will be priced from £18,150 to £23,950.  Citroen expects 70% of sales to be of the diesel models.


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