British sports car maker Caterham is to see its logo adorning the side pods of the Team Lotus Formula 1 cars for this weekend’s British Grand Prix at Silverstone.
Caterham was acquired by the same company that owns Team Lotus, part-owned by Malaysian Air Asia entrepreneur Tony Fernandes, in April. Since then, the Air Asia team in the F1 feeder GP2 formula racing series has been rebadged Caterham Team Air Asia and a special edition Seven road car has been launched to celebrate the union.
Now the little car maker gets to go big time with its name emblazoned down the side of the historic F1 team’s green and yellow F1 cars, driven by Heikki Kovalainen and Jarno Trulli.
Caterham Cars was founded in the 1960s by Graham Nearn to act as a dealership for the Lotus Seven designed by Colin Chapman, who himself went into F1 in 1954.
Caterham acquired exclusive rights to build the Seven in 1973 and over the years the Seven has evolved into an iconic sportscar in its own right.
Team Lotus retained the rights to use that name after a High Court dispute with Group Lotus, makers of Lotus cars and original owners of the Seven.