Caterham Enters China

Caterham Seven

The legendary Caterham Seven will be sold in China for the first time following the Team Lotus owned company signing up a distributor, Courtenay Trading International (CTI).

CTI is not an established Chinese distributor but a UK company, set up last September by former Formula One Management staffer Ollie Davis.  It helps car companies break into the world’s largest car market, although the CTI website doesn’t mention any other brands it represents in this role other than Caterham.

Still, putting asides the shortcomings of a Kent base and complete lack of experience, CTI plans to appoint six local dealers in China ahead of customer deliveries starting in January 2012.  The companies expect sales of around 30 to 50 cars in the first year and all Caterham road models will be offered: the Roadsport 120, Superlight 120, Roadsport 175, Superlight R300 and CSR 175 .

Caterham is a popular brand in Japan, with much of production from their Dartford factory going there.  Plans are to grow into China on the back of the company’s increased profile as a sponsor of Team Lotus in F1, the holding company of which acquired the Caterham sportscar concern two months ago.  Caterham is also looking into a racing series in China to further promote the brand.


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