Bowler And Land Rover Sign Formal Brand Partnership

Bowler EXR and Range Rover Sport

Bowler has based all its racers on Land Rover technology since mid-1980s. to take the relationship to an all new level, two companies have announced a new partnership, that will enable Land Rover and Bowler to realise even greater value from their relationship.

Under the agreement, Bowler vehicles will have “Powered by Land Rover” badging and also across its marketing materials. Bowler will also benefit from technical and development support from Land Rover. In addition, the agreement provides a secured piece of ongoing parts business and allows Land Rover’s engineers to stretch themselves creatively and technically on an extreme performance-orientated programme that brings further knowledge to the core road-going Land Rover range.

Bowler also announced it will debut a road-going model called EXR S at the Goodwood Festival of Speed. The EXR S is based on the Range Rover Sport, featuring a hydroformed chassis, a composite body and a supercharged 550bhp 5.0-litre V8 engine. Priced from £155,000 plus local taxes, this new high-performance SUV will reach 0-60mph in just 4.2 seconds, top speed is 155 mph.

Note: pictured above is Bowler EXR and Range Rover Sport.

PRESS RELEASE (click to expand)


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