Bowler And Land Rover Sign Formal Brand Partnership

Bowler has based all its racers on Land Rover technology since mid-1980s. to take the relationship to an all new level, two companies have announced a new partnership, that will enable Land Rover and Bowler to realise even greater value from their relationship.

Under the agreement, Bowler vehicles will have “Powered by Land Rover” badging and also across its marketing materials. Bowler will also benefit from technical and development support from Land Rover. In addition, the agreement provides a secured piece of ongoing parts business and allows Land Rover’s engineers to stretch themselves creatively and technically on an extreme performance-orientated programme that brings further knowledge to the core road-going Land Rover range.

Bowler also announced it will debut a road-going model called EXR S at the Goodwood Festival of Speed. The EXR S is based on the Range Rover Sport, featuring a hydroformed chassis, a composite body and a supercharged 550bhp 5.0-litre V8 engine. Priced from £155,000 plus local taxes, this new high-performance SUV will reach 0-60mph in just 4.2 seconds, top speed is 155 mph.

Note: pictured above is Bowler EXR and Range Rover Sport.

PRESS RELEASE (click to expand)


RELATED POSTS

BMW and Samsung unveil a Galaxy Gear smart watch that is connected to your i3
Honda Civic Type R Concept debuts in Geneva, production model to follow in 2015
Johammer J1 electric motorcycle is a retro-futuristic cruiser from Austria
German drifter sets a new Guinness Record with a 89.55-mile drift in his Toyota GT86
How to buy the right battery for your car
Aston Martin DB9 GT Bond Edition revealed, priced from £165,000
All-new Ford GT FIA Endurance car making UK debut at Autosport International
Porsche's new Boxster and Cayman Announced
Volkswagen Golf GTI ClubSport Edition 40 priced from £30,875
Range Rover Velar has arrived to take on Porsche Cayenne
A Look in the rear-view mirror at UK drivers’ know-how
Porsche 911 Speedster Concept - a 500 horsepower open-air thrill ride
Tags: ,