At first this looks like another BMW X1 facelift, but most likely we are looking at the BMW Zinoro X1.
Zinoro is a new sub-brand with Brilliance Automotive for the Chinese market. Earlier reports have suggested Zinoro will make their first models based on the e90 and X1, so it is very likely this is the first look at Zinoro badged X1.
As you can see the headlights are changed and much different from current BMW models, including concept cars. There are also new fog lights that are sitting lower, new bumper with new air intakes and new grille, not seen on BMW cars before.
The rear can not be seen well on these pictures here, but according to the photographer it was hiding a new bumper and new tail lights.