BMW unveiled the Vision Future Luxury concept at the Beijing Motor Show this weekend, previewing the styling of a new ultra-luxury flagship. There have been rumours about an all-new 9 Series model, but reportedly the rumours are nothing more than rumours, and most likely what we see here is a preview for the next-generation 7 Series, going against the new Mercedes S-Class.
The Vision Future Concept is unmistakably BMW, but there are some pretty big changes to the current design language, along with future technologies. At the front we can see evolution of the twin kidney grille, new bumper and bonnet design, and BMW LaserLight twin headlights.
At the rear are organic LED taillights, consisting of wafer-thin organic semiconductor layers positioned between two electrodes. Organic LEDs are not only extremely thin, as well as flexible, they also produce very uniform illumination over their entire surface.
The concept is also painted in Liquid Platinum Bronze colour, a first for a BMW vehicle.
“The design of the BMW Vision Future Luxury is the messenger of our philosophy of modern luxury, one in which innovative technologies play a key and vital role. These innovations deliver a new, multifaceted luxury experience that spans intelligent lightweight engineering, innovative interior design and a radically new user interface design,” says Karim Habib, Head of BMW Design, summing up the design approach to the BMW Vision Future Luxury.
The concept has rear hinged suicide doors, making the entry for rear passengers even more easier and once seated, there is more space than on the current 7 Series. Plus it is also more luxurious packed with different high-end gadgets, like two rear displays and a removable Touch Command Tablet.
The primary driver display is the “contact-analogue” BMW Vision Head Up Display, augmenting the driver’s view of the real world by projecting information directly in the driver’s line of sight onto the road.
Hopefully the production model does not drift away too much from the concept, making it a serious rival to the new Mercedes S-Class.