BMW London 2012 Performance Team launched by BMW Group UK

BMW, the Official Automotive Partner of London 2012, announced the launch of the BMW London 2012 Performance Team today. An initiative designed to provide Team GB and ParalympicsGB with support as they prepare for the Games on and off the field, with plans already underway to utilise BMW’s technological and performance expertise.
The first twelve athletes have joined the BMW London 2012 Performance Team ranging from medal prospects Tom Daley, Louis Smith and Ellie Simmonds to 2012 hopefuls Jonathan Brownlee and Giles Scott. More athletes will join the Team over the coming months and will be announced in due course.

As part of the BMW London 2012 Performance Team, athletes will share key moments and unique insights into their preparation for the London 2012 Olympic and Paralympic Games on their home soil. Members of the public will be able to use the Internet to follow the athlete’s preparation journey.

Speaking from the launch at the Royal Observatory in Greenwich, Team GB diver Tom Daley said, “It’s no secret that I’ll be looking to win a gold medal at London 2012 but what I do in the run up to the Games, is as important as what I do on the day itself. Having the support of the BMW London 2012 Performance Team throughout my training will help to drive me towards my dream and hopefully to pass my driving test this year too – I can’t wait to get into my MINI!”

BMW UK Managing Director Tim Abbottsaid, “Our position as the world’s most sustainable automotive company makes us a natural partner for a sustainable Olympic and Paralympic Games in 2012. Our Efficient Dynamics programme means our cars are extremely fuel efficient, with low CO2 emissions, while still delivering great performance – just like our athletes who strive for maximum energy efficiency and performance. That’s why we’re delighted to be launching the BMW London 2012 Performance Team and we look forward to supporting these athletes as they prepare for London 2012.”
Chosen by London 2012 as its Official Automotive Partner, BMW’s sustainability credentials will help to deliver a sustainable Games. As part of the partnership, BMW will supply a range of Efficient Dynamic diesel cars, hybrids and electric vehicles, achieving average CO2 emissions below the LOCOG target of 120g/km. The company will also provide bicycles and motorcycles.

These vehicles will play a key part in the smooth running of the Games, supporting Olympic and Paralympic events and transporting athletes, officials and media. The BMW 2012 Performance Team will also benefit by being provided with vehicles to support them in their preparation for the Games.

Alongside the BMW London 2012 Performance Team, BMW and MINI dealers will also support athletes across the UK by linking with athletes in their local areas.

To find out more about the BMW Performance Team and to view the athletes performance moments visit www.bmw.co.uk/London2012


RELATED POSTS

2014 BMW X3 facelift revealed, priced from £30,990
Subaru BRZ gets £2,500 price cut, now priced from £23,995
Trident Iceni diesel sports car revealed with up to 651bhp, priced from £96,000
2015 Ford Focus ST facelift revealed with inside-out changes
Watch upset motorist in East London drive off flatbed tow truck to avoid parking ticket
New Mercedes-AMG GT3 ready for some serious track time
BMW Individual 7 Series THE NEXT 100 YEARS
Order books open for the Audi SQ7 TDI
Aston Martin V8 and V12 Vantage S Red Bull Racing Editions revealed
Fancy driving the car of your dreams?
Luxury cars to look out for in 2017
Goodwood Festival of Speed's new 'FoS Future Lab' to showcase cutting-edge car tech
Tags: , ,
linode.com