The new BMW 5 Series models, the Sedan and Touring, now have still more in common with one another– both have won the coveted International Forum award for outstanding product design. The two models concerned had already scooped the 2011 Design Award of the Federal Republic of Germany and the 2010 red dot award. Now, the iF accolade marks another chapter in the BMW 5 Series success story.
The iF Product Design Award was instigated back in 1953. It soon became a hallmark award for exceptional design, gaining international recognition as a ‘seal of approval’ for outstanding design achievements.
The two 5 Series models were up against some stiff competition for the 2011 award. The award isn’t restricted to motor vehicles but even so, 2,756 products from 1,121 participants across 43 countries represents a decidedly competitive field. In the Transportation Design Category, the 5 Series BMWs above took the honours, qualifying for the iF Gold Award, which will select the 50 ‘best of the best’.
Prizes of this calibre are nothing new to BMW. In 2007, the BMW 3 Series Coupe scored the Gold Award. The following year, the BMW 3 Series Convertible and the BMW G650 xCountry motorcycle won over the judges. In 2009, the BMW Group took no fewer than eight awards and the BMW F800R motorcycle won last year’s award.