BMW 1-Series and 3-Series Get London 2012 Performance Editions

BMW 1-Series and 3-Series Performance Editions

BMW 1-Series and 3-Series Performance Editions

As we all get ourselves in a lather about the London 2012 Olympics, BMW has got in on the act with special Performance Editions of the 1-Series and 3-Series.

BMW has some entitlement to leap on the bandwagon, as they are sponsors of the London 2012 Olympic and Paralympic games.  But not only are they throwing their money around in London’s Stratford, site of most of the London 2012 sports events, they are also giving away thousands of pounds worth of extras compared to the models on which they are based.  Great news if you are in the market for either car and want something for nothing (kind of), because you blew your budget on tickets to the beach volleyball.

The 1-Series Performance Edition gets M aerodynamic bodystyling, dark chrome 18 inch M light alloy wheels, high-gloss Shadowline exterior trim, dark chrome exhaust tailpipe and dark line rear lights.  It also gets the M Sport Suspension kit, while sport seats with Royal Blue stitching, M Sport multi-function leather steering wheel and gearshift leaver, floor mats with Royal Blue piping and London 2012 exterior badges complete the sporty look.

Available on the 116i, 116d and 118d hatches in three  and five door models, the BMW 1 Series Performance Edition costs just £1,500 more than the equivalent ES model, representing a saving for customers of £1,725.  Prices start at £19,530 on the road.

The BMW 3-Series saloon also gets a Performance Edition revision.  Available on the 118i and 118d, the BMW 3 Series Performance Edition will gain an M aerodynamic body kit, M sport multi-function leather steering wheel, sport seats, floor mats with blue piping, 18 inch light alloy wheel, chrome exhaust finisher and London 2012 exterior badges, similar to its smaller brother.

The BMW 3-Series Performance Edition costs just £500 more than the equivalent ES Saloon, saving customers a substantial £2,030.  Prices start at £23,195 on the road.

All BMW Performance Editions are available in a choice of four colours:  Alpine White, Titanium Silver, Bluewater and Black Sapphire.  They’re on sale now.


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