Alcraft showed their new British bespoke design, developed together with London’s Royal College of Art students, last December. This new company will focus initially on Range Rover, Land Rover, Jaguar and Aston Martin. At the time they revealed two renderings of a bespoke Range Rover and we really liked it.
Here we have new renderings from a recent design competition, featuring students from the Royal College of Art (RCA) Vehicle Design programme, where students were challenged to develop a personalised design package for Range Rover products.
Usually such design competitions produce wild futuristic vehicles, but this time it is quite different and we like what we see.
Our favourite is Jed Sheahan’s Range Rover and Range Rover Evoque, who describes his style as: “a nod to the past and a big hello to the future”.
As you can see both cars are quite different from the original models, but still recognisable. The lights are new, exhaust tips, bumpers as well as rear door handles on the bigger Range Rover.
“I’m very happy to be receiving an award for my work on the Alcraft project because I’m a big fan of British brands and British design,” said Jed. “Customisation for me is a must. It’s about owning something special and allows you a mode of expression. With a little input from a customer it’s possible create something which can be cherished.”
The judges from Alcraft and the RCA also awarded commendations to two other students, Minwoo Hwang and Pierre Andlauer. Minwoo’s Evoque has a clean and technical look, while Pierre applied leather to the vehicle exteriors, and also integrating a spare wheel into the bodywork in the style of the classic Land Rover Defender.
Alcraft clearly stands out from other tuners with their very specific clean design language and we are looking forward to seeing more of their work.