Audi brings the Audi Q3 Unicorn to the streets just in time for Halloween

Audi of America has brought one of the most engaged social media posts to life: the mythical Audi Q3 Unicorn, dubbed by fans as the “Qnicorn.” The Qnicorn, inspired by an image created in collaboration with Gentleman Scholar, continues the Audi “Q3 in :03” campaign to bring relevant content to social media feeds of a younger audience. To take it one step further, the Qnicorn was brought to life just in time for Halloween.

The Qnicorn is designed to stand out with elements that put a playful twist on the brand’s new SUV design language. Staying true to the original post on social media, a custom-built three-foot-long unicorn horn has been treated with shimmering gold paint infused with glitter and hints of purple. The vehicle is wrapped in a pearlescent vinyl that produces dazzling rainbows when exposed to light. The Qnicorn’s unique wrap and signature horn frame a silhouette that’s as distinct as the mystical creature itself. The available, and customizable, ambient interior lighting has been turned purple to bring some of the “magic” inside.

The original post on social media garnered thousands of engagements and quickly became one of the most-shared stories on the Audi Instagram account. The Qnicorn is part of the “Q3 in :03” campaign in collaboration with Gentleman Scholar to help leverage thumb-stopping images and videos that seamlessly fit within the social feeds of millennials.

Qnicorn posts on Audi social media channels were quickly flooded with comments from fans sharing how they felt about the quirky take on the all-new SUV. In no particular order, some of the top comments below.

“Runs on unicorn tears.”
“This is getting weird…”
“I’m a car lover and a unicorn lover…”
“Magic described in a car.”


RELATED POSTS

Land Rover Discovery XXV Special Edition celebrates 25 years of Discovery
StudioTorino Moncenisio based on Porsche Cayman S revealed
BMW M4 Convertible revealed ahead of New York debut
Fiat unveils surf-inspired 500L Vans concept for 2014 Vans US Open of Surfing
Watch a Bugatti Veyron Super Sport Pur Blanc hit 246.6 mph on a closed public road
2015 Aston Martin Vanquish and Rapide S get a new 8-speed Touchtronic III automatic gearbox
Bentley reportedly already considering a second smaller crossover
Production ready next-generation Acura NSX supercar debuts in Detroit
2016 Toyota RAV4 Hybrid - first details and pictures
All-new 2016 BMW M2 coupe revealed with 365bhp
New Audi 7 Sportback revealed, first deliveries in second quarter of 2018
Customising a Luxurious Car: Give It the Unique Touch of Personalisation
Tags: ,