74% of car buyers would not consider buying a car that has recently been recalled

A survey by OSV Ltd suggests that car buyers are less likely to buy a car that has recently been recalled. The survey also shows that Toyota is the brand most remembered when considering car recalls.

An overwhelming 74 percent of the UK population said they would not consider buying a car that had been recently recalled. According to the survey carried out by OSV Ltd, car sales for Toyota could be the most affected as 27% of the survey respondents named Toyota as a car brand that had suffered from recalls.

But, when asked if generally they cared about the unprecedented amount of car recalls, 68 percent of respondents answered no and only 32 percent answered yes. That being said if you’re current car has escaped being recalled or you’re not on the look out for a new car, it’s fair to say that you probably aren’t interested in the millions of other cars out there that have been recalled.

Interestingly, only 22 percent of men would consider a car that had been recalled whereas 35 percent of women would consider buying a car that had recently been affected. Another surprising insight found is that a whopping 91 percent of 18-24 year olds would not consider a car that had been recalled, with only 9 percent admitting they would consider a recalled vehicle.

The figures also show that those between the age of 55-64 are most interested in the car recall crisis with 33% admitting they care. On the other end, those that cared the least were between the ages of 35-44, with only 14% stating that they care.

54 percent of those surveyed said they could not name a car or brand that had recently been recalled. But some of the cars and brands that were mentioned include Toyota (27%), Honda (5.7%), Renault (3.8%), Nissan (3.8%), Ford (1.9%) and Vauxhall (1.9%). Unfortunately for Toyota, the Yaris and Prius were the cars most mentioned, followed by the Civic, Clio, Captur and Micra.

About OSV Ltd – OSV are the UK’s best independent vehicle supply professionals, providing every funding method imaginable.

Trading since 1997, we have the experience to provide our customers with the highest level of service and are proud to be members of the British Vehicle Rental and Leasing Association.


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